payload problem

The payload problem: how per-page pricing impacts patient care

It’s 3pm on a Thursday and a physiotherapist in Melbourne is about to send notes back to a patient’s GP. Six months of treatment notes, a short video showing the patient’s gait improvement, recent imaging and correspondence with a specialist: everything the GP needs to understand why this treatment approach worked after three others failed.

She hovers over the send button in her healthcare file sharing system and does the mental maths. That’s a lot of pages. And the video adds to the cost.

Maybe she can just send the summary notes and one image? The GP can call if they need more detail.

She trims down her files. Hits send.

This quiet compromise happens across Australian practices every day; from GPs referring to specialists and allied health providers updating doctors to mental health practitioners coordinating care. The clinical information exists, but the question many are weighing up isn’t whether it’s relevant…it’s whether it’s worth the cost.

The follow up tax

When incomplete information is received via a cost-per-page healthcare file sharing tool, the receiving practitioner faces a choice: proceed with partial information or spend time getting what’s missing. Neither option is free.

And while the physiotherapist thought they’d save money on messaging costs, the follow up tax starts to stack up. The GP calls them to clarify missing context: this can take 5-10 minutes per case. Multiply that across multiple referrals weekly and it adds up to hours of unbillable admin time. For small practices already operating on thin margins, this is precious time could be spent with patients.

Heighted risk

The incomplete information also introduces risk. Treatment decisions made without full context increase the chance of duplicating tests, missing relevant history or choosing suboptimal care approaches.

Patients end up repeating their histories across appointments and experience care gaps that incomplete handovers create. And while practitioners wait for more information from their peers, wait times blow out and create bottlenecks in the referral pathway.

Strained relationships

When specialists and GPs start noticing which practices consistently send partial information, referral relationships often start to strain. Some may begin requesting additional context upfront before accepting cases, adding friction to what should be straightforward professional collaboration.

Although healthcare file sharing applications using a per-page pricing model promise cost savings, in reality they just redistribute costs from the sender’s messaging bill to follow-up calls, strained professional relationships and extended care timelines that affect everyone involved.

Beyond pay-per-page: payload agnostic healthcare file sharing

This per-page pricing model creates problems because it assigns different costs to different types of clinical information.

A video file gets deprioritised not because it lacks clinical value, but because it’s expensive to send. A 40-page case history gets trimmed to a summary not because the detail is irrelevant, but because each page adds to the cost. It’s a tough balancing act for small or solo practitioners.

The good news is not all healthcare file sharing platforms work in this way.

Instead of charging per page, ReferralNet charges per document…regardless of how many pages it contains or what file type it is. Whether you send a one-page referral or a 40-page case file with imaging and video attached, it is charged as a single document.

This is what ‘payload agnostic’ means in practice: the secure messaging application treats a video demonstrating gait patterns the same way it treats a twenty-page PDF.

This changes the calculation that many practitioners find themselves doing before hitting send. The question shifts from ‘can I afford to include this?’ to ‘does this support patient care?’

When complete information flows in single transmissions, the follow-up tax disappears. Receiving practitioners have what they need from the start – no calls back requesting the video that didn’t get sent; no delays while missing context gets chased down; no treatment decisions made with partial information.

The time that was being spent playing phone tag gets redirected to patient care. Referral relationships improve when thorough documentation becomes standard rather than the exception.

The referral workflow simplifies too. With all information moving through one secure channel instead of splitting across multiple platforms based on cost, referrals and handovers are faster, smoother and more secure.

You might be thinking this kind of file flexibility sounds like it would carry a premium price tag. It doesn’t. ReferralNet starts at just $15 per month – cheaper than the inefficiency created by disjointed, incomplete healthcare file sharing. The healthcare file sharing is designed around the reality of how solo and small practitioners work, where every hour of admin time matters and overhead costs need to stay low.

If you’re interested in how much your practice could save every month with ReferralNet, view our cost-effective packages today.

About ReferralNet

ReferralNet Secure Messaging is a platform developed by Global Health Ltd designed to facilitate secure and efficient communication between healthcare professionals.

It seamlessly integrates with existing Electronic Health Records (EHR) and other healthcare systems, and enables real-time data exchange between providers, ensuring that patient information is shared quickly and accurately.

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